Introduction:
Business is omnipresent in our day-to-day life
and for a potential growth in the market, all kinds of organizations depend on
the promotion of their products. For that every firm requires professionals
with sales or marketing background. Marketing is a business discipline which is
focused on the application of marketing techniques and administrating an organizations
marketing resources. In simple words, marketing is the method of convincing
people about a product / concept using different ideas and thus help the
business grow. This field which involves advertising, distributing and selling
of a product is regarded as the most important element in the growth of any
company.
Marketing / Sales Management involves studying
the marketability of the product involved and the measures to enhance sales and
implementing the same. Even though the term marketing has been derived from its
initial word 'market', the place where transactions between buyers and sellers
occur, it is much more than the original meaning. It is a well planned process
of exchange between the customers and the sellers. A marketing process consists
of four major Ps; i.e Product, Pricing, Placement and Promotion.
Marketing personnel are professionals appointed
by the company for convincing the clients and make them buy a product that the
business offers. They are the people who create brands and promote their
products and services. Sales and Marketing are two of the ever flourishing
career sectors in the world and those having a knack for convincing people can
find excellent job openings in this field. No specific qualification is
required to enter the field, but a managerial position in marketing requires
MBA graduates preferably with marketing as the specialized area. Success
in this profession depends on ones marketing skills, which include
communication, tact, creativity, stress and time management.
According to American Marketing Association
(AMA) marketing is "the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.” The term marketing applies
not only to private business firms but also to almost all other organizations
such as government, social service institutions, NGO's etc.
For read more
No comments:
Post a Comment