Introduction
Retail management pertains to the
task of managing supermarkets and hypermarkets in strict business terms. In
India, the retail industry has seen a great upsurge in the past decade. From
adopting new marketing strategies to diversifying into businesses, companies
have tried all gimmicks to impress the customer. This is one industry that
works clearly on the paradigm, “Customer is King”. The next time you enter a
Reliance Fresh supermarket or a Big Bazaar to buy a commodity of your choice,
try and analyze the various discount prices being offered. The systems these
days are super fast and dynamic and totally computerized. Unlike in the past
where you had a grocery or a kirana shop selling you products and commodities
at higher prices, now almost everything comes for a discount! It is the sale
season for no proper reason! Right from factory outlets to supermarkets, some
brand or the other would offer you discounts to beat and win the competition.
Accordingly, retail management is a
subject that requires you to be fully aware of brands, marketing strategies,
and retail philosophies behind winning the customer.
Step-by-Step
You will basically need to clear the
CAT (Common Aptitude Test) for getting into prestigious colleges such as the
IIMs or clear GMAT (General Management Aptitude Test) to get admitted to
foreign universities for pursuing MBA.
Some of the best institutes offering
courses in retail management are: MDI Gurgaon and NMIMS University,Mumbai. You
would have to appear for entrance exams to get admitted to these colleges.
As a student, pursuing a course in
retail management would equip you with knowledge in the following areas
overall:
1. Introduction to Retail
Management and Concepts
2. Retailing trends
3. Retail Market Segmentation
4. Retail Pricing and merchandising
5. Relationship Marketing in Retailing
6. Role of Information Technology in Retailing
2. Retailing trends
3. Retail Market Segmentation
4. Retail Pricing and merchandising
5. Relationship Marketing in Retailing
6. Role of Information Technology in Retailing
All other topics are a subset of
either of these or are related subtopics.
For read
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